Google Ads management
Google Ads management that pays for itself.
We plan, run and improve Google Ads for service businesses and online stores. Every campaign is tracked to the form, call, WhatsApp message or sale, so you know exactly what your money is buying.
The problem
Most ad accounts waste money in the same places
When we audit a Google Ads account, we usually find the same few problems. Broad keywords matching searches that have nothing to do with the business. No negative keywords. Conversion tracking that counts page views as leads. Ads sending people to a homepage instead of a page built for that search.
Fixing these is rarely glamorous, but it's where the money is. We've managed more than 500 campaigns, including Google Ads for UAE real estate channel partners selling Emaar and Nakheel projects, and the basics still decide most of the results.
Results
Numbers from accounts we run
Screenshots from live Google Ads accounts we manage. Client names are left out.
Google Ads / UAE
Lead generation for a UAE business
11 Jan to 26 Feb 2026
- Conversions
- 3,440
- Cost per conversion
- AED 6.47
- Clicks
- 4,870
Search campaigns with conversion tracking set up before launch, so results could be traced back to the keywords behind them.
Google Ads / India
Calls and enquiries for a local business
27 Apr to 5 Oct 2026
- Phone calls
- 153
- Conversions
- 256
- Cost per conversion
- ₹168
Calls and form enquiries tracked as separate conversions, so the client could see which ads made the phone ring.
What you get
What’s included
- Keyword research and campaign structure built around how your customers search
- Search, Performance Max, Shopping, Display and YouTube campaigns where they fit
- Conversion tracking for forms, calls, WhatsApp clicks and purchases
- Ad copy written and tested by people, with automation used where it helps
- Landing page advice, or a new landing page if your site is holding the ads back
- Weekly checks on search terms, bids and budgets
- A monthly report with leads, cost per lead and what we’re changing next
Process
How we manage your Google Ads
Audit and tracking
We review your account, or set one up, and fix tracking first. Without clean data nothing else matters.
Launch focused campaigns
We start with the searches most likely to buy, with tight keywords and ads that match them.
Improve every week
We cut wasted spend, test new ads and move budget to what's bringing real enquiries.
Who it's for
Businesses we run Google Ads for
Local service businesses
Clinics, interior designers, contractors and institutes that want calls and walk-ins from nearby.
E-commerce stores
Shopping and Performance Max campaigns tied to real revenue and return on ad spend.
Real estate
Lead generation for projects and channel partners, with lead quality checks built in.
B2B and manufacturers
Search campaigns that reach buyers looking for suppliers, not job seekers or students.
FAQ
Google Ads questions
How much should I spend on Google Ads?
It depends on your industry and how competitive your keywords are. We look at search volumes and cost per click in your market and suggest a starting budget that can produce meaningful data within the first month.
How quickly will I see results?
Ads can bring enquiries within days of launch. The first four to six weeks are for learning which keywords and ads work, and results usually improve after that.
Do you charge a percentage of ad spend?
We usually work on a fixed monthly fee agreed upfront, so our pay doesn’t depend on making you spend more.
Will I own the Google Ads account?
Yes. Campaigns run in an account that belongs to you. We get access as managers, and you keep everything if you ever move on.
Can you take over an existing account?
Yes. We start with an audit, fix tracking and wasted spend, then improve the campaigns that are already working.
Free audit
Spending on Google Ads and not sure it’s working?
Give us view access and we'll show you where the budget is going and what we'd change.